As I listen, I can’t help thinking, ‘What would I have done in that situation? Would I have said that, or done it that way?’ It’s an enjoyable sort of peer people-watching, and last week I was lucky enough to be in a room full of communicators, hearing how to deliver success with less money.
Hosted by my favourite broom cupboard star, Andy Crane #noeddtheduck, it was inspiring stuff, so here are five things I took away:
Peter Holt, Oxford City Council
Influencers and trusted messengers change according to where you are campaigning and when. Don’t just default to the usual suspects of public figures or journalists, as hairdressers just might be a more trusted source of information.
Pinky Badhan, Prime Minister’s Office
Behaviour trialling or A-B testing, is a really simple and effective way of finding out what people want. It’s an underused technique, and a great way to increase public engagement. Asking people to choose between two different coloured recycling bins, led to an increase in recycling.
Alicia Custis, Stockport NHS
The way this team dealt with the shocking saline poisoning murders at Stepping Hill hospital was fascinating, and although we don’t all work in crisis management, these still apply:
Dave Worsell, Granicus and Andy Allsopp, Essex County Council
Although it seems social media is taking over the communications world, email marketing is still the most effective digital channel, especially when targeted at specific groups of people.
Different channels offer different opportunities, so the more you can find out about your audience, the better.
Shelley Wright, Greater Manchester Combined Authority
This gave real insight into the Manchester mayoral elections and how they dealt with the Manchester Arena bombing. What really struck me was the awe-inspiring way they worked tirelessly with barely a moment to eat or sleep.
Most importantly, they quickly got to grips with the narrative and ensured messages were relevant, consistent and inspiring, which went a long way towards keeping spirits high amongst the people of Manchester.
If something here has sparked a question and you’d like to know more about A-B testing, targeting audiences or delivering messages, email me firstname.lastname@example.org or give me a call on 0151 334 3486.