Liverpool Women's Hospital services

Public report informs the way forward for Women’s Hospital services

As part of Healthy Liverpool’s plans to improve health and care services in the area, a review was required on how best to deliver women’s and babies’ services.

NHS Liverpool CCG and Liverpool Women’s Foundation NHS Hospital Trust, together with neighbouring CCGs, needed to plan how to improve care for the future and meet new standards set nationally.

The brief

Liverpool Clinical Commissioning Group (CCG) asked Hitch to produce a report summarising what the public felt about current services, as part of a review of the women’s and babies’ services in the area. Following a period of public engagement Hitch was to analyse a large volume of qualitative and quantitative data in order to produce a report that would inform decision-making prior to public consultation.

The approach

Innovative stakeholder and public engagement exercises, including a piece of immersive theatre, were undertaken in 2016 in order to inform options for change. These included online surveys and surveys completed by community groups; stakeholder led activities to capture the insights of local residents and face to face interviews led by structured topic guides.            

Hitch led the analysis and write up of the engagement exercises, and quantitative data was analysed using ‘Q’ Research Software. The quantitative analysis results were fed in to support an analysis of the wide range of qualitative insights. Hitch’s research team applied thematic analysis approaches and coding techniques to organise and tease out implicit and explicit ideas from the data.

The result

Hitch produced a detailed report to present the aims, methods and findings of the engagement exercises. The report set out the background to the project, engagement and analysis approaches and key findings which included a positive reaction overall for the case for change; with a recognition that the drivers aligned with the changing needs of patients.

The report recognised people’s positive experience at Liverpool Women’s Hospital as a key barrier for change and expressed participants’ eagerness for the CCG to explore options that did not involve the hospital closing.

“Thank you Nick and the Hitch team. You were so flexible in the process and did everything we needed in very tight timescales, producing a highly professional report that was subject to intense scrutiny. You performed brilliantly under pressure and delivered exactly what we needed. We will not hesitate to work with you in the future.”

Healthy Liverpool Third Sector and Sustainability Lead          

View a selection of our works here.

TAKE OUR QUIZ

Take the Behaviour Changed Quiz, a short quiz for behaviour change and social marketing practitioners (and newcomers).

It aims to inform, educate, celebrate and enjoy some latest developments, thinking and activities in the field.

Find out more...

Latest Post

View our blog

CONTACT US

Hitch Marketing Ltd.
Suite E - Candy Park,
Wirral International Business Park,
Bromborough,
CH62 3PE

Tel: +44 151 334 3486
Email: info@hitchmarketing.co.uk

©2015 Commercial and Social Marketing Agency - Wirral, Liverpool, Manchester, London - Hitch Marketing.