Hitch supported Arriva Rail North through the research and bid phase for the award of the Northern Rail franchise. This process included a range of scoping, planning and research to ensure that their proposal would exceed expectations and ultimately delight customers.
Upon the award of the bid, Hitch was ready to bring these plans to life.
Following the success of both The Berg and an interim ‘bid announcement’ website and upon award of the franchise, Hitch was immediately asked to begin planning the foundations for a long-term Northern Railway marketing website.
This project had to take into consideration a range of factors: the incumbent franchise’s existing offering, the insight into customers’ needs gathered during the scoping phase, as well as Northern Railway’s franchise commitments.
This informed the development of a large and complex website, which required a number of innovative concepts to give greater functionality, including:
Hitch and Northern have developed a fully-featured marketing website, allowing a range of features with user experience at its heart.
Some of these key features include:
Hitch and Northern continue to develop new features for the site, with integrated user accounts and a directory of Northern activities due to launch in the coming months.