Bear Upstream

Cutting edge emotional analytics blended with tried and tested research.

At Hitch we pride ourselves on being driven by behavioural insights, and we love to use cutting-edge thinking and technology, to deliver long term strategies and campaigns in the most effective way possible.

And so we’ve developed a new social marketing service package called Bear Upstream.

The name is based on the strategy of bears knowing where to be to get the best results - they climb upstream and wait for salmon to come to them. Insight-based. Most effective.

In some respects, this is nothing new. Upstream has been around for years. And the influential role of emotion in consumer behaviour is well documented.

But BEAR UPSTREAM is different..

For the first time in human history, we have a huge volume of opinionated data recorded in digital form for analysis*, be that through social media, online blogs or e-mails, to name a few.

BEAR UPSTREAM uses Adoreboard emotional analytics AI software to measure the emotion expressed in this data and relates it to brands, services, and interventions.

So we’re able to show how the public or your stakeholders FEEL about the issues you’re dealing with and offer insight-driven solutions to feed upstream.

BEAR UPSTREAM marries emotional analytics with tried and tested quantitative and qualitative approaches, for example a deep-dive into stakeholder needs or a co-creation approach.

BEAR UPSTREAM then supports you to work these insights into policy, strategy, briefs and campaigns to ensure your work resonates on an EMOTIONAL level, and delivers results.

Sign up to view our free webinar, learn more about Bear Upstream, and be kept up-to-date at

*Source: Prof Bing Liu

Copyright © 2019 Hitch