Emotional Analytics

Cutting edge emotional analytics blended with tried and tested research.

At Hitch we pride ourselves on being driven by behavioural insights, and we love to use cutting-edge thinking and technology, to deliver long term strategies and campaigns in the most effective way possible.

So, we’ve developed a new social marketing service package using our Emotional Analytics insight tool..

For the first time in human history, we have a huge volume of opinionated data recorded in digital form for analysis*, be that through social media, online blogs or e-mails, to name a few.

Our Emotional Analytics insight tool uses Adoreboard AI software to measure the emotion expressed in this data, marries this with tried and tested quantitative and qualitative approaches then relates it to brands, services, and interventions.

We’re able to show how the public or your stakeholders FEEL about the issues you’re dealing with and offer insight-driven solutions.

This approach then supports you to work these insights into policy, strategy, briefs and campaigns.  It can be used for a deep-dive into stakeholder needs or a co-creation approach. Whatever your needs it ensures your work resonates on an EMOTIONAL level and delivers results. 

*Source: Prof Bing Liu

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