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Gary Wootten

Managing Director

Gary is an experienced strategic marketer, planner, social researcher, business coach and entrepreneur.

His 20-year career has been a blend of marketing agent, public health commissioner, charity worker and social activist. He’s created an award-winning portfolio of behavior change projects over the years, from localising national campaigns in community settings, to co-designing services to inform and transform international transport and humanitarian brands.

Gary oversees Hitch’s key project and client portfolio, supporting the team to create and deliver services that produce success.

Nick Godbehere

Head of Behavioural Insight

Nick is a qualified Market research and Behaviour Insight lead with a 19-year career.

With a background in psychology and human behaviour, Nick is an experienced research-practitioner, using qualitative and quantitative data collection and psychology to inform behaviour change strategies, communications and policy design.

Nick is responsible for managing all research and evaluation projects at Hitch, informing award winning campaigns such as #getchecked for Hertfordshire County Council, and has helped Hitch grow into the Transport Sector via clients such as Arriva Trains UK and TfGM.

Jude Hackett

Head of Strategy and Planning

Jude is a qualified communications specialist and social marketer with a 20-year career.

After working in television, delivering news content and working on some of ITV’s most popular shows, Jude moved into communications and enjoyed a nine-year spell at Merseyside Police Authority as their media and communications manager, responsible for proactive PR and crisis management.

These days, Jude is responsible for Hitch’s strategy and planning team and has worked as Account Director on recent projects for national brands such as British Red Cross and Arriva.

Sarah Evans

Finance and Operations Director

Sarah is a Co-Director overseeing finance and operations.

A community development expert and social marketing practitioner, Sarah specialisied in youth work with marginalised groups. She established a regional office for a national charity working with NEET young people, and led collaborative community projects in Merseyside and Bristol.

Sarah keeps Hitch bouncing along by completing VAT returns and keeping suppliers, staff and the bank happy. She supports with community engagement and manages the Hitch Fund – a fund dedicated to social innovation and local causes.

Jon Dickson

Studio Manager

A Print and Design specialist, Jon is a highly experienced designer across several industries.  

A graduate of the prestigious Liverpool School of Art & Design, Jon spent nearly a decade specialising in brand development and print production.

At Hitch, Jon has developed award-winning campaigns for the NHS and Local Councils as well as branding development for blue chip organisations and large charities across the UK. He has managed the merchandise and print distribution for several strategic organisations, including the Northern rail franchise.

Alex Bone

Strategy and Planning Manager

Alex has led on campaign planning and strategy development across a range of industries. As a senior planner at Hitch, he works closely with our research and creative teams to present strategic marketing recommendations to our clients.

A keen interest in marketing; he has over ten years agency experience, leading projects to deliver research, branding, marketing strategy and digital campaigns from regional to international audiences. He has CIM and CIPR qualifications and has delivered award winning campaigns across private and public sectors.



Charlotte Oakley

Account Executive

Charlotte is an Account Executive who specialises in PR support.

Past customer service experience, in Beauty and Cosmetics and with Emirates Airlines, allowed Charlotte to experience different cultures and work across a wide spectrum of social contexts.

Following impressive stakeholder engagement support increasing sign-ups to Alcohol Concern’s Dry January campaign, Charlotte started working for Hitch as Account Coordinator. Currently, she’s using her tireless enthusiasm managing and running events to get results for clients including Camden and Islington Councils and Arriva Trains.

Dave Cutter

National Account Manager

Dave ensures digital projects run smoothly, liaising between clients and our technical team to produce winning digital outputs.

Whilst studying Digital & New Media, Dave also became a youth mentor on the National Citizenship Service scheme, helping teenagers to develop their interpersonal skills.

As National Account Manager, Dave has delivered websites and applications for Northern Railway, the Education and Training Foundation and the Dry January campaign. He delivers social media seminars on the impact of digital tools in social marketing and the effects these platforms can have.

Kate Waller

Social Marketing Manager

Kate has a 15-year marketing career working at local, national and international level.

Kate worked in Product Marketing for Terex and Stoves, where she was responsible for marketing materials, international pricing and analysis, and product launches.  She moved to the Public Sector to work on numerous NHS projects such as Examine Your Options, Cervical Screening, and the deployment of 'Breastmilk, it’s amazing'.

Kate manages a wealth of Hitch projects, and delivered our award-winning ‘Right Care, First Time’ campaign, to reduce unnecessary admissions to A&E.

Holly Dixon

Marketing Strategist

Holly has a proven marketing communications record spanning three decades.

Having worked at major, blue-chip retailers (Safeway, Littlewoods Index) and hotel chains (Best Western Hotel, Holiday Inn), Holly has planned and delivered a number of award-winning marketing communications campaigns. She has experience across the whole mix including design, print, digital and advertising.

One of the earlier members of the Hitch team, Holly has used her expertise to help shape marketing strategy and promote the great work that Hitch does.

Charlotte Derrig

Research Analyst

Charlotte is the latest member of Hitch’s behavioural insight team, specialising in qualitative research.

After graduating at the top of her class, Charlotte worked with young people with special educational needs and disabilities, before joining Hitch to evaluate Alcohol Concern’s Dry January campaigns since their inception.

Charlotte has already put her capacity for unique insights and keen eye for detail to good use at Hitch in a number of projects, including evaluations for TLC: Talk, Listen, Change and Transport for Greater Manchester.

Dave Wolstenholme

Creative Director

Dave is a qualified full stack designer at Creative Director level.

He’s worked on a diverse range of visual and digital projects for clients such as TK Maxx, Royal Sun Alliance, United Utilities, Central and Northwest London NHS Foundation Trust, Toyota, Sony and Delta Airways.

Dave joined Hitch as Creative Director in 2011, and has been instrumental in key contracts, including creating the new logo, visual identity and written brand guidelines for Arriva Rail North (formally Northern Rail) which was deployed in 2016.

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