Hitch is delighted to be attending the Association of Police Communicators (APComm) Academy 2025.

APComm is the single professional association for police communicators across the UK. Its membership spans territorial police forces, national and regional policing structures (including Counter Terrorism Units), and partner organisations such as the College of Policing and the National Crime Agency.

Each year, the Academy brings police communicators together from across the country to network, share best practice, and explore some of the most important issues shaping policing communications.

This year’s theme is ‘Police Communications - A single source of the truth.’ Sessions will explore how to ensure messaging cuts through, resonates with audiences, and avoids being misinterpreted or hijacked - alongside best practice for positioning and framing communications to reach target audiences.

The Academy will take place from 25th – 27th November in Grantham, Lincolnshire. More information is available on the APComm event page.

Hitch will be attending on Wednesday 26 November, located in the Major Oaks Lounge area outside the main conference room. Please stop by to meet the team and hear how we support police communicators across the UK.

We will also be delivering a five-minute ‘lightning talk’ on Wednesday 26 November at 14:50, introducing Hitch, our work, and how we support police forces to deliver behaviour change that makes communities safer.

From supporting young people to challenge harmful behaviours, to tackling violence against women and girls, hate crime, and anti-social behaviour - we create campaigns and interventions that protect communities and empower people to do the right thing.

Below are some examples of our work with police forces and partners:

'Ok to Ask?' Tackling Youth Produced Sexual Imagery, with Surrey Police 

A third of indecent images of children found online are created by young people themselves – often under pressure from peers or partners. ‘OK to Ask?’, developed by Hitch for Surrey Police and the Office of the Police and Crime Commissioner, set out to challenge the normalisation of this behaviour and promote a culture of respect and consent among 13–17-year-olds. Grounded in social norms theory and co-designed with young people, the campaign reframed not asking for or sharing sexual images as the positive, confident choice. Through engaging social media content and relatable messaging, ‘OK to Ask?’ empowered young people to take control of their decisions, support their peers, and reject harmful pressure. Reaching more than 300,000 young people and generating over six million impressions, the campaign successfully opened up conversations that too often remain hidden.

You can view more information about this project on the 'Ok to Ask?' YPSI campaign page.

‘Speak Out Space’ Hate Crime Hub, The Office of the Police and Crime Commissioner (OPCC) for Leicester, Leicestershire & Rutland  

‘Speak Out Space’, developed by Hitch for the Office of the Police and Crime Commissioner for Leicester, Leicestershire and Rutland, created a trusted online hub to help residents understand, identify and report hate crime. Designed for both the public and professionals, the campaign brought together definitions, real stories, reporting tools and local support in one credible, accessible space. By simplifying access to help and amplifying awareness across diverse communities, ‘Speak Out Space’ made it easier for people to take action and for partners to respond effectively. The campaign achieved over 640,000 impressions and strong engagement across Meta and Google platforms – particularly resonating with LGBTQ+ audiences – reinforcing the message that everyone has the right to live free from hate.

You can view more information about this project on the Speak Out Space campaign page.

‘Is This OK?’ Gender Based Violence Campaign,Greater Manchester Combined Authority  

The ‘Is This OK?’ campaign, commissioned by the Greater Manchester Combined Authority and delivered in partnership with Hitch and EY3 Media, tackled the everyday behaviours and attitudes that underpin gender-based violence. Aimed at men aged 18–35, the campaign encouraged reflection on actions and conversations that contribute to a culture of harassment and inequality — from “harmless jokes” to unwanted attention. Using a powerful mix of research, behavioural insight, and creative storytelling, ‘Is This OK?’ invited men to be active bystanders and to challenge their peers when they see harmful behaviours. The campaign reached more than half of the surveyed audience, with 53% reporting it made them think, feel, or act differently, and was widely praised for its tone and impact in shifting social norms around gender and respect.

You can view more information about this project on the 'Is This OK?' campaign page.

‘You’re Right, That’s Wrong’ Violence Against Women and Girls (VAWG) campaign, Leicestershire Violence Reduction Network (VRN)

‘You’re Right, That’s Wrong’ is a bold campaign from the Leicestershire Violence Reduction Network (VRN), designed and delivered by Hitch to challenge harassment and misogynistic behaviour in public spaces. Targeting men aged 18–30, the campaign empowers them to become active bystanders – encouraging mates to call out inappropriate behaviour when “banter” crosses the line. Developed through extensive co-creation with local men and women, the campaign draws on bystander theory to address real-world barriers to intervention, from peer pressure to uncertainty about how to act. Through striking visuals, relatable scenarios, and a direct, conversational tone, ‘You’re Right, That’s Wrong’ reached millions across Leicester, Leicestershire, and Rutland — sparking conversation, shifting norms, and increasing the number of men ready to step in and make a difference.

You can view more information about this project on the 'You're Right, That's Wrong' campaign page.

‘Make a stand’ Serious Violence Reduction Campaign, Leicestershire Violence Reduction Network

‘Make a Stand’ is a youth-led campaign from the Leicestershire Violence Reduction Network, created by Hitch to inspire young people to take a stand against violence and look out for one another. Centred around the rallying call “Be a mate, take action!”, the campaign empowers under-25s to recognise and safely intervene when something doesn’t feel right — from bullying to aggression in social settings. Co-created with young people from across Leicester, Leicestershire and Rutland, the campaign was grounded in social norms and bystander behaviour theory, ensuring authenticity and resonance. Using bold, peer-to-peer messaging, real voices, and local influencers, ‘Make a Stand’ built a powerful sense of shared responsibility and community pride. With over two million impressions and more than 250,000 video views, it successfully sparked conversations around what it means to be a good friend – showing that standing up, rather than standing by, can make all the difference.

You can view more information about this project on the 'Make a Stand' campaign page.

‘I am greater’ serious violence reduction, Greater Manchester Combined Authority (GMCA) and the Greater Manchester Violence Reduction Unit

‘I Am Greater’ is a powerful youth-led campaign from the Greater Manchester Combined Authority and Violence Reduction Unit, created by Hitch to help young people reject violence and embrace positive futures. Co-created with 10–17-year-olds across the city-region, the campaign showcased real stories from young people who have been affected by violence — amplifying their voices and celebrating their resilience, aspirations, and strength. With the message “Violence isn’t me… I am greater”, the campaign inspired young people to recognise their self-worth and take pride in making positive choices. Delivered across Snapchat, Instagram, and outdoor channels, and supported by murals, lesson plans, and creative workshops, ‘I Am Greater’ reached over two million people and sparked meaningful conversations in communities. The campaign didn’t just raise awareness – it built confidence, strengthened community pride, and showed a generation that they have the power to be greater than violence.

You can view more information about this project on the 'I Am Greater' campaign page.

‘Wear Real’ Counterfeit Football Shirt Prevention, Intellectual Property Office (IPO)

Ahead of the 2022 World Cup, Hitch partnered with the UK Intellectual Property Office to deliver ‘Wear Real’, a bold national campaign discouraging football fans from buying counterfeit kits. The campaign tackled a complex issue with creativity and humour, using influencer-led videos and dynamic social content to reach millions of fans. Through a combination of typographic ads, YouTube content, and collaborations with football influencer Paul Machin, ‘Wear Real’ exposed the hidden costs of counterfeit goods – from poor product quality to unethical labour practices and organised crime links. The campaign achieved over 3.3 million impressions and 20,000 clicks to the campaign website, sparking widespread discussion and raising awareness among 16–34-year-old football fans across the UK. By blending authenticity, relevance, and smart targeting, ‘Wear Real’ turned a technical topic into an engaging public conversation about integrity, value, and doing the right thing.

You can view more information about this project on the 'Wear Real' campaign page.

To find out more about any of these projects, explore adopting a campaign in your local area, or learn more about our wider work, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or use the contact button below.

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