Nick is a qualified Market research and Behaviour Insight lead with a 24-year career. With a background in psychology and human behaviour, Nick is an experienced research-practitioner, using qualitative and quantitative data collection and psychology to inform behaviour change strategies, communications and policy design.
Nick is responsible for managing all insight and evaluation projects at Hitch. Recent work has focused on vaccine hesitancy for Salford Council, Surrey County Council and Liverpool of Tropical Medicine. Obesity, healthier choices and mental health have been central to recent insight projects for a range of clients including Southampton City and Bradford Councils. In addition Nick oversees innovative work using approaches such as Emotional Analytics and Digital Tactical Analysis.