Smoking remains the single biggest preventable risk factor for poor health and premature death. While prevalence has fallen since the early 2000s, in the last few years, rates of smoking have remained stubbornly stable.

The Brief

Hitch was commissioned, with Healthier Futures, to undertake a review of stop smoking service provision in two London boroughs. We were asked to deliver recommendations for service designs to enable the Public Health team to procure a new stop smoking service to achieve the reductions set out in the Smokefree Strategy. Hitch co-designed the service brand and supported with the launch of the new service.

"We really liked the innovative approach taken by Hitch to this piece of work. It resulted in high levels of engagement from a wide range of residents. The  ongoing positive contribution of residents to the service redesign and campaign has been extremely useful and has really shaped the approach, resulting in an exciting new local service model and brand."
- Public Health Commissioner


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