Hitch Fund

Whilst we’re keen to work with all manner of organisations to help them reach their potential, we have also set up the Hitch Fund to help us stick to what excites us most – social innovation.

This fund is a proportion of income ring-fenced to invest in local community social innovation projects that have the potential to be scaled for the social good. Hitch also donates time to work pro bono for organisations or at a reduced fee. We're at the start of this journey, but we have a pot of gold, and we're keen to work with commissioners, foundations, trusts, and community organisations to make a big social impact on at least one new project every year. Get a feel for some of that work:

Empowering communities to report alcohol related issues

In 2018, we’re delivering nationally relevant behavioural insight work in communities to inform communications and service pathway strategies to better raise community concerns linked with alcohol licensed premises.

Keeping families together and children out of care

A national charity that works with children’s services, Safe Families for Children link families in need with local volunteers who can offer them help and support. Stabilising families before they reach a breaking point helps to reduce the number of children who need to go into care.

Hitch’s Gary Wootten was instrumental in setting up Safe Families for Children in the Liverpool city region. This involved recruiting the team, winning new contracts, and leading on strategy and implementation. 

Supporting food bank ‘pay-as-you-feel’ service model

Neo is a charitable organisation, based in Merseyside, working to bring communities together to help local people. They have set up a ‘pay-as-you-feel’ food bank, a catering business and community café, matchday refreshments for Tranmere Rovers and assisted with the ‘Feeding Birkenhead’ initiative led by MP Frank Field. Hitch are proud to provide marketing, PR and digital support to help promote this flagship social justice project. 

Creating ‘Healthy Conversations’ on Legal Highs

Forum Housing Association offers accommodation for single young people aged 16-25, who are homeless or seeking independence. The Hitch Fund delivered a campaign, as part of the national “Healthy Conversations” Foyer initiative, to educate young people about the risks of legal highs.

We led a co-creation workshop with a group of young people from Forum, guiding them through the print and design process, and developed a number of high-quality flyers for local distribution.

Mobilising youth alcohol advocacy

The Hitch Fund invested in Alcohol Concern’s “It’s The Drink Talking” national programme to empower young people to develop community projects and inspire youth advocacy.

Harnessing Health through whole systems collaborative thinking

Harnessing Health Network is a group of independent consultants from the health system. The network attracts a dynamic mix of senior health consultants who contribute to whole systems thinking innovation. As a founding member, the Hitch Fund has created a website and supported with additional event marketing.

Launching a relationship counselling charity

We designed and delivered a range of marketing and communications assets to help the new charity launch and grow. The Hitch Fund allowed us to amplify the work by giving time free of charge enabling TLC: Talk, Listen, Change to achieve more with their new branding exercise and website redesign than originally possible.

Unlocking potential and worth in youth people

Supporting young people, building hope, unlocking potential and helping them understand their true worth, the Hitch Fund helped Worth Unlimited with their stakeholder celebration event and designed their literature.

Charity support

Every Christmas at Hitch we make a number of donations to charities across Merseyside. For 2017 the Hitch Fund supported:

  • The Whitechapel Centre
  • The Paper Cup Project
  • Alder Hey Children’s Charity
  • Community Spirit
  • New Beginnings
  • Ferries Family Groups
  • Age UK Wirral

Supporting grassroots football

Sponsorship of one of the local children’s football teams, the Bromborough and Eastham Warriors, for a number of seasons. Supporting grassroots football is a great way to encourage children to stay fit and healthy, develop team working skills and have fun.

Local pre-school resources

We have supported a local pre-school with much-needed resources to help the children who attend to achieve their early learning potential.



Copyright © 2020 Hitch