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Gary Wootten

Managing Director

Gary is an experienced strategic marketer, planner, social researcher, business coach and entrepreneur.

His 20-year career has been a blend of marketing agent, public health commissioner, charity worker and social activist. He’s created an award-winning portfolio of behavior change projects over the years, from localising national campaigns in community settings, to co-designing services to inform and transform international transport and humanitarian brands.

Gary oversees Hitch’s key project and client portfolio, supporting the team to create and deliver services that produce success.

Sarah Evans

Finance and Operations Director

Sarah is a Co-Director overseeing finance and operations.

As a community development expert and social marketing practitioner, Sarah specialisied in youth work with marginalised groups. She established a regional office for a national charity working with NEET young people, and led collaborative community projects in Merseyside and Bristol. She has written published work in the field of detached youth work.

Sarah keeps Hitch happily bouncing along by completing VAT returns and keeping suppliers, staff and the bank happy. She supports with community engagement and campaign project design, and manages the Hitch Fund – a fund dedicated to social innovation and local causes.

Nick Godbehere

Director of Behaviour Insights

Nick is a qualified Market research and Behaviour Insight lead with a 24-year career. With a background in psychology and human behaviour, Nick is an experienced research-practitioner, using qualitative and quantitative data collection and psychology to inform behaviour change strategies, communications and policy design.

Nick is responsible for managing all insight and evaluation projects at Hitch. Recent work has focused on vaccine hesitancy for Salford Council, Surrey County Council and Liverpool of Tropical Medicine. Obesity, healthier choices and mental health have been central to recent insight projects for a range of clients including Southampton City and Bradford Councils. In addition Nick oversees innovative work using approaches such as Emotional Analytics and Digital Tactical Analysis.

Dave Cutter

Head of Digital Innovation

Dave ensures digital projects run smoothly, liaising between clients and our technical team to produce winning digital outputs.

Whilst studying Digital & New Media, Dave also became a youth mentor on the National Citizenship Service scheme, helping teenagers to develop their interpersonal skills.

As Digital Manager, Dave delivered websites and applications for Northern Railway, the Education and Training Foundation and the Dry January campaign. He also delivered social media seminars on the impact of digital tools in social marketing and the effects these platforms can have.

Now as Head of Digital Innovation, Dave leads our digital team to assist our clients in all things Digital.

Holly Dixon

Head of Client Services

Holly has a proven marketing communications record spanning three decades.

Having worked at major, blue-chip retailers (Safeway, Littlewoods Index) and hotel chains (Best Western Hotel, Holiday Inn), Holly has planned and delivered a number of award-winning marketing communications campaigns. She has experience across the whole mix including design, print, digital and advertising.

At Hitch, Holly has used her expertise to deliver a range of projects including smoking cessation, alcohol reduction, sexual health and HIV awareness, and suicide prevention.

Julie Ngalle

Account Executive

Julie is a politics and economics graduate with a background in written and audio journalism. She also has experience specialising in social media marketing and copywriting.

Her academic background allowed her to open her mind and gain in-depth knowledge on a range of social issues, some of which she continues to shine light on through activism, journalism and podcasting.

Julie is part of the Strategy and Planning team and supports a range of behaviour change campaigns in Cardiff, Bradford, Barnet and Southampton to state a few, with focuses on mental health and physical wellbeing.

Steve Gillespie

Studio Manager

As a graduate in Design for Communication Media (Graphic Design) Steve brings with him a vast amount of experience gained from working in the creative and financial service sectors. Having worked with a wide range of high-profile sports, retail and travel brands, Steve is now putting his experience into practice creating eye-catching, engaging and award winning concepts for the clients and campaigns that Hitch specialise in.

Steve is passionate about design and the power that a simple headline and image can do to provoke behavioural change.

Charlotte Hayes


Charlotte is our Consultant with over 6 years’ experience of campaign development and delivery at Hitch.

Charlotte has extensive experience of working with different cultures across a wide spectrum of social contexts. She brings this understanding with her in her approach to holding focus group sessions and audience segmentation. Charlotte has delivered Greater Manchester’s ‘You Can’ stop smoking campaign, Liverpool City Region Combined Authority’s active travel campaign and the ‘I am greater’ serious violence reduction project with Greater Manchester Combined Authority. She also delivered the social media campaign for the award-winning Just Talk mental health campaign.

John Bromley

Associate Project Director

John joins us as an Associate Director, bringing over two decades of experience in behaviour change program development, both in the UK and internationally. At the National Social Marketing Centre, he's been pivotal in capacity building within government and NGOs. John's prior role as Head of Clinical Strategies at the Department of Health saw him spearheading new national strategies for COPD and Heart Disease. His international work includes leading a significant USAID social marketing initiative in Jordan and executing numerous national projects throughout the Middle East. Recently, John has worked on a global program to protect healthcare workers with the International Red Cross, enhanced health equity for the NHS, and transformed emergency health services for Médecins Sans Frontières in South Africa. He is a Fellow of the Royal Society of Public Health.

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