Right Care First Time

How can we ease pressure on NHS Accident & Emergency services? Our award-winning social marketing campaign reduced demand by 12% in the identified target markets. 

The Brief

Mansfield and Ashfield and Newark and Sherwood Clinical Commissioning Groups (CCG) commissioned Hitch to create a branded social marketing campaign to reduce unnecessary attendances to A&E. The campaign should educate audiences on all appropriate health service choices - including self-care, pharmacies, NHS 111, GPs and minor injury units – rather than making A&E their first port of call.

"If things stay as they are, there will be a £140 million funding gap for English Accident and Emergency (A&E) services within ten years."


“We selected Hitch because of their insight driven approach and behaviour change expertise. Following a comprehensive research phase, the benefits of using a full service agency became clear as they delivered a targeted, fully integrated campaign across digital and social media, radio, outdoor, print, PR and stakeholder relations, using innovation and a mix of owned, earned and paid for media. The evaluation offered some excellent insights about the campaign, not least extremely positive campaign impact.”
- Communications and Engagement Lead, CSU


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