Hitch Marketing appointed to work with young people to develop ambitious serious violence reduction campaign
Greater Manchester Combined Authority (GMCA) have selected Hitch Marketing to deliver a campaign focussed on promoting positive messaging, peace and cohesion amongst the city-region’s young people.
Looking after our mental health and the mental health of young people around us, is extremely important, especially in these unprecedented times.
One of our most recent projects, ‘Draw Your Own Solution’, with HeadStart Kent and Kent County Council, aims to help young people, aged 10-16, build their resilience, so they are better equipped to face life’s difficulties now and in the future.
The campaign focuses on four areas of resilience; friendships, talents & interests, health and emotions & behaviours.
As part of the campaign we conducted a baseline survey, completed by young people in Kent. We found that only 75.9% of young people surveyed only sometimes or rarely felt good about themselves.
So how can the campaign address this?
The survey found that those who had a higher awareness and understanding of resilience, reported higher levels of resilience. Therefore, the first stage of the campaign aims to increase awareness of resilience as a concept through the Draw Your Own Solution Instagram channel.
Additionally, the campaign is expanding on some of the positive results of the survey, including:
- 73.7% of young people felt that they had at least one good friend who they could trust.
- 65.6% of young people indicated they had a regular activity that they enjoyed doing.
Through the medium of animation, the campaign showcases real-life stories of how young people in Kent increased their resilience, by investing in friendship, or spending time on an activity they enjoy. You can see these animations here.
We are also working with parents in Kent, to increase understanding of how they can help their child build resilience.
Ultimately, we hope the Draw Your Own Solution campaign will help young people in Kent feel better about themselves, increase their resilience and improve their mental health.
Like many businesses in the UK amidst the Covid-19 crisis, Hitch is making changes to the way it operates and grappling with how it continues working on tackling the issues that matter most in the world. So, creating time to use our talents to help fight Covid-19 is, like for many companies, the instinctive thing to do. Last week Talenthouse gave us just the inspiration we needed to help channel our creative minds.
Hitch Marketing, a leading UK social behaviour change marketing consultancy, has joined a global movement to redefine the role of business in society and demonstrate that profit can be a force for good. Hitch has announced its certification as a registered B Corporation. It is currently the only commercial company to do so across the Liverpool City Region, and the latest Marketing Agency with headquarters in the North of England.
Hitch Marketing and the PaSH Partnership launch a new HIV campaign as a part of Greater Manchester’s efforts to end all new transmissions of HIV within a generation.
Starting her marketing internship was a completely new adventure for Elena; learn all about her experience as an intern, the first day and her top tips for starting a new job
Hitch Marketing have been working with Greater Manchester Health and Social Care Partnership (GMHSCP) to deliver a major new campaign to encourage smokers across Greater Manchester to quit. The campaign launched on National No Smoking Day (13 March) and aims to help tens of thousands more Greater Manchester smokers to quit.
It was my dad who first got me into Dry January and I’ve been doing it for years. In fact, I’m a bit evangelical about it and honestly wouldn’t consider attempting a January without it. It’s a way of losing the weight I’ve piled on in December and it feels like I’m restoring the factory settings for my body.
It was another great night for Hitch with another double win at the annual FSB Merseyside, West Cheshire & Wigan Business Awards 2017. Hosted at the Crowne Plaza in the heart of Liverpool’s historic waterfront, the event celebrated and rewarded exceptional small businesses from across the region.
Along with free coffees, the thing I love about conferences is that you get to see how other teams work and the things they get to talk about. As I listen, I can’t help thinking, ‘What would I have done in that situation? Would I have said that, or done it that way?’ It’s an enjoyable sort of peer people-watching, and last week I was lucky enough to be in a room full of communicators, hearing how to deliver success with less money.
If you haven’t heard the words ‘A&E’ and ‘crisis’ in the same sentence recently, I’m assuming it’s because you have spent the last few years living a hermitic existence among nomads in the Himalayas.